pladis, the global snacking company behind some of the UK’s most loved and iconic brands including McVitie’s and Jacob’s, in collaboration with Nutrition & Hydration Week, has smashed Nutrition & Hydration Week’s record for the UK’s biggest virtual afternoon tea party.
As part of Nutrition & Hydration Week (14-20 June 2021), the pair set out to create the record for virtual tea parties running simultaneously on 16 June. Today, pladis is proud to announce that a record 1,634 individuals from UK care homes and healthcare operators came together – virtually – to create Nutrition & Hydration Weeks’ largest afternoon tea event.
Residents and patients up and down the country charged their cups and took up their biscuits to enjoy afternoon tea and be in with a chance of winning one of ten biscuit hampers. From simply serving up a cuppa and chat, over 50 care homes and healthcare operators across the country worked together to bring their afternoon teas to life. As part of the Nutrition & Hydration Week partnership, the events also helped raise awareness of the importance of good nutrition and hydration in care homes and hospitals.
Scott Snell, Vice President Sales, UK & Ireland, pladis, says: “We are blown away by the number of people who got involved with our afternoon tea challenge. The care and time both residents, activities coordinators and carers have put into the events has been inspiring and we have enjoyed seeing the hundreds of photos of everyone savouring a cup of tea and a biscuit.”
Andy Jones, Nutrition & Hydration Week says: “We set out to raise awareness of the value of food and drink in maintaining health and wellbeing in health and social care and over the years, our afternoon tea event has proved very popular. We are thrilled to see the biggest ever turn out this year and we hope everyone involved has enjoyed being part of this momentous occasion.”
The challenge formed part of a larger McVitie’s Tasties Biggest Afternoon Tea Challenge activities pack, a free resource designed to bring even more happiness to care homes and hospitals. The pack, which contains puzzles, games, nutrition and hydration information is still available to downloaded from 
www.nutritionandhydrationweek.co.uk
The McVitie’s Tasties Biscuits Range “Tasty Biscuits at a tastie price” are available from stockists including: Brakes, Bidfood, Compass, Sodexo, Creed Foodservice, Trevors, Foodservice, Blakemore, Thomas Ridley (selected lines only) and W H Smith Travel.
