New research from Anchor, England’s largest not-for-profit provider of care and housing for older people, reveals a startling trend. Our national love of tea is greater than the nation’s knowledge of their own family histories.
Our collective love of tea is strongly embedded in family habits and preferences – 53% of tea drinkers only started drinking tea because of their family1. Yet while 64% of tea drinkers know how family members take their tea, only 53% know about their family history2.
In response, Anchor is calling on the nation to harness our love of tea to tackle this issue – by chatting to family members over a cuppa and sharing an image along with an interesting fact about their family history on social media using #TalesOverTea.
To make sure it’s not just tea preferences that get passed down through the generations, Anchor and Tea from the Manor have created two fresh new tea blends in collaboration with Anchor’s residents. These include a warming Lemon and Ginger Tea with hints of hibiscus and apple, as well as a refreshing Red Berries blend encompassing grapes, elderberries, blackcurrants and blueberries Anchor Tea will be available for residents to enjoy with loved ones.
Sarah Jones, Chief Executive of Anchor says: “I love chatting with residents over a cup of tea whenever I get the opportunity. I’m so pleased that residents have been able to be involved in a tea-tasting process to create two of our very own unique blends of Anchor Tea. We’re encouraging everyone to take some time to chat with loved ones about their family histories, especially over a cuppa – many of us will be amazed by what we discover.”
James Green, Proprietor of Tea from the Manor, said: “We’re excited to be working with Anchor and share our new blend of Anchor Tea with residents. We look forward to people coming together and enjoying a cup of tea and sharing stories with their families.”
Kate Fruin, age 93, resident at Anchor’s West Hall: “Tea is an important part of my everyday routine; I can’t miss my morning cuppa! I love sitting down with friends and family and having a chat, so I was really excited by the opportunity of helping Anchor create these new blends and I can’t wait for others to try them.”
For more information visit: www.anchor.org.uk/talesovertea and share pictures on social media using #TalesOverTea.
About the research
In April 2022, Anchor surveyed 2,202 consumers, with at least 500 people aged 65 and over. In July 2022, Anchor surveyed 2,169 consumers, including 500 people aged 65 and over.
1 – In response to question: To what extent, if at all, do you agree or disagree with the following statement: ‘I started drinking tea because of my family’?
2 – In response to question: To what extent, if at all, do you agree or disagree with the following statement: ‘I know how all my family take their tea’?
