The Association of British HealthTech Industries (ABHI) has announced that only a handful of exhibition stands remain for WHX Dubai 2026, taking place 9–12 February at the state-of-the-art Dubai Exhibition Centre, Expo City Dubai.
Formerly known as Arab Health, the rebranded and expanded event reflects its growing global reach, and ABHI will once again lead the UK Pavilion as the exclusive UK agent and content delivery partner.
The 2025 edition attracted more than 70,000 attendees from 180 countries, bringing together a high-calibre audience that included senior hospital practitioners, healthcare executives, manufacturers and distributors, investment groups, and procurement specialists. This provided UK companies with unmatched access to key decision-makers across the international healthcare landscape.
Attendees represented a wide geographical spread, with significant participation from the United Arab Emirates, the wider Middle East region, Europe, North Africa and South Asia.
The 2026 event introduces a new chapter, with its move to Expo City Dubai promising enhanced infrastructure, improved visitor flow, and easier international access.
Centrally located and highly visible, the UK Pavilion remains a cornerstone of the event, designed to showcase the strength and innovation of the UK’s health technology sector.
Key features include:
• Live surgical simulations
• Expert panels and keynote sessions
• Digital and PR support to elevate exhibitor visibility
• High-spec, UK-branded stand design
• Media coverage and promotion via ABHI and show organisers
• Dedicated on-site support team
• Preferential hotel rates at the Marriott Palm Hotel
A range of flexible exhibition packages is available to suit organisations of all sizes, including shell scheme, space only, and PODs designed specifically for startups and SMEs.
Sponsorship and branding upgrades are also available to boost visibility across the four-day event.
WHX Dubai 2025 has already earned industry-wide acclaim, with nominations at the Middle East Event Show 2025 for Outstanding Brand Activation, Best Exhibition, and Best Marketing Campaign – underlining the event’s status as a must-attend showcase for healthcare innovation.
“We are incredibly excited to see WHX Dubai evolve into an even more dynamic, global-facing platform for healthcare innovation. The new venue at Expo City Dubai brings with it a scale and standard that reflects the ambition of the UK health technology sector,” said Michelle Michelucci, Head of International Events at ABHI. “With limited stand availability remaining, we urge companies to act quickly to join us at what promises to be our most impactful edition yet.”
With demand already outpacing availability, UK companies looking to participate are advised to book early to secure prime stand locations and take full advantage of ABHI’s tailored support.
For bookings or to discuss the best-fit package for your business, contact Nicola Hudson at [email protected].
