NHS West Yorkshire Integrated Care Board (ICB) has implemented Orlo’s social media management platform to ensure consistent communication and outreach to the public across the region. This is part of the ICB’s overall strategy to rationalise digital communications and promote innovation across health and care organisations in West Yorkshire.
The Orlo platform enables NHS West Yorkshire ICB to publish and schedule social media campaigns on Twitter, Instagram, Facebook, TikTok, LinkedIn and more. This also provides the ability to manage inbound demand, plus monitor emerging trends, changing sentiment and community opinions using social listening across platforms.
The new system also offers its communication staff easier access to share the ICB’s own social media assets as well as content disseminated by NHS England and other strategic partners. This means each user can navigate the platform with confidence and feel part of a unified communications team rather than working in isolation. It also allows the ICB to maintain consistency in content across all areas.
Karen Coleman, Associate Director Communications and Engagement, NHS West Yorkshire Integrated Care Board, says: “With all our social media communications on Orlo’s platform, we can collaborate better as a unified team across the region for better health outcomes. We can ensure clarity and consistency of our messages and build trust with local people and communities.
“We’ve already run highly successful campaigns using the Orlo platform, including ‘#MumsCan quit smoking’, supporting pregnant mothers who want to give up smoking and ‘It’s a GP practice thing’ which is increasing awareness of how GP practices work. We’ve noticed an uptake in our community engagement rates and we’ve had positive feedback from our colleagues across the health and care system. They are already benefiting from the improved coordination and streamlining of processes, freeing up their time to spend on more strategic or localised activity.”
NHS West Yorkshire ICB shares the Orlo platform with colleagues from the West Yorkshire Health and Care Partnership, including programmes based at Leeds and Yorkshire Partnership Foundation Trust, South West Yorkshire Partnership NHS Foundation Trust, West Yorkshire Association of Acute Trusts, Airedale NHS Foundation Trust and West Yorkshire Violence Reduction Unit.
Phil Evans, Managing Director of Orlo says: “NHS West Yorkshire ICB is a true innovator, and we are delighted to be supporting the communications team with our social media management platform in its mission to utilise its collective resources more efficiently and secure wider benefits of investing in health and care.”
Serving around 2.4 million people in five local areas of Bradford district and Craven, Calderdale, Kirklees, Leeds, and Wakefield, NHS West Yorkshire ICB works across different organisations in the health and care sector, including the NHS, councils, care providers, hospices, Healthwatch and the voluntary, community and social enterprise sector.
