Award-winning natural health company, BetterYou® bring their latest innovation, BetterYou Magnesium Water™ to the UK functional drinks market.
Dubbed as ‘Harder working water’, the functional drinks are available in three varieties to support Hydrate, Energy and Focus. The delicious drinks contain a unique triple-blend of magnesium to maximise absorption in the body – magnesium citrate, magnesium bisglycinate and magnesium derived from Irish sea water – provide 180mg (50% of the governments recommended daily intake) of elemental magnesium.
Each formulation has a been expertly developed to support health and wellness, including:
The formulations are naturally low in sugar, low-calorie, don’t contain artificial sweeteners, palm oil free and come in an infinitely recyclable aluminium can.
The products are the first to be released from BetterYou into the functional drinks category and represent a move for the brand to deliver essential vitamins and minerals to consumers in easy-to-use and accessible new formats.
Andy Thomas, CEO and Founder of BetterYou said: “I’m incredibly proud of our latest product development, we’ve used our years of experience working with magnesium to bring to the market a truly unique range of drinks that provide a highly effective way to supplement this essential nutrient. I’m thrilled that we’ve managed to develop products that provide easy, accessible and great-tasting ways for people to increase their consumption of magnesium.”
“For over seventeen years, I have been evangelical about the benefits of magnesium supplementation. As an asthmatic, I used steroid inhalers for twenty-five years, until a biochemist introduced me to the power of magnesium. Through the reduction of calcium and increase of magnesium, I managed to reduce my reliance on my inhaler, until I eventually stopped using steroids altogether. I have now been asthma free for over seventeen years and want others to benefit from the effects that increased magnesium has on the body.”
Thomas continues: “Magnesium is grossly under presented in modern diets, due to its depletion in our soil and the rise of over processed foods, in fact our intake has declined by half since the 1940’s, and according to government statistics, is dramatically underrepresented in diets of our school children and the elderly.
BetterYou were the first brand in the world to bring transdermal magnesium (through the skin) to the market and for the past seventeen years we have worked with hospitals and universities to study the impact magnesium has on improving people’s quality of life.”
BetterYou’s magnesium water initiative brings magnesium supplementation to a wider audience and importantly provides an opportunity for the media to put this vital mineral back on the agenda.
Magnesium is known to support over 300 reactions in the body and works together with calcium to support muscle function, energy production, heart health, mood and sleep regulation. A magnesium-rich body is stronger, more flexible & better able to recover from both physical and mental stress.
BetterYou Magnesium Water is available exclusively online, at betteryou.com from Wednesday 10th January 2024, with a launch planned into high-street retailers in early spring.
