Care, people and culture consultancy group launches global campaign to bring those in social care closer together following coronavirus pandemic
A leading care and culture consultancy group has launched a global campaign encouraging those in health and social care to share their personal experiences of the COVID-19 pandemic with one another, in an effort to unite the sector through building meaningful connections.
Meaningful Care Matters (MCM), which provides services to health and social care environments in the UK, Ireland, Australia, and Canada, has officially launched its #NurtureYourStory campaign, which aims to promote solidarity across the sector through the use of emotive storytelling.
As part of the campaign, each of the care environments MCM work with will receive pencils containing daisy seeds which they are encouraged to plant and share the blossoming of the flowers across their social media channels, signifying a new beginning of hope and happiness for those who have been affected by the crisis.
With mental health and wellbeing being a key part of the campaign, carers, people living within care settings, and relatives will also be encouraged to use the pencils to share their own personal stories of dealing with the pandemic, no matter whether they are good or bad.
It is hoped that by writing down first-hand stories, describing feelings, or even drawing images that summarise their experiences of the last three months and sharing them with others who have been through similar situations, it will provide a therapeutic way of alleviating any negative emotions, and help build new meaningful connections across the care community.
Peter Bewert (pictured), Managing Director of Meaningful Care Matters, said: “We’ve launched the #NurtureYourStory campaign to encapsulate the message ‘we are in this together’. We have heard first-hand stories of the effects of the coronavirus pandemic. Its impact on the health and social care sector has been devastating and some of us have lost loved ones and dear friends to the crisis. Despite this, time and time again we find the strength to band together and pull through the most difficult of situations.
Peter continued: “Never has it been more important to be in a community with each other to offer solidarity and support in these tough times. Now is the perfect opportunity to grow closer together – as one big family. We hope the campaign acts as a way to allow people to share their feelings with others who have been through the same ordeals, using the pencil as a bridge to portray their emotions and the daisies to signify a new chapter of hope and memories.”
Anyone wishing to follow the campaign online can do so by searching #NurtureYourStory and following Meaningful Care Matters’ Twitter (@MeaningfulCareM), Facebook (Meaningful Care Matters), and Instagram (meaningfulcarematters).
Meaningful Care Matters specialise in helping care homes to access a variety of services facilitating the effective and sustainable implementation of person-centred care models, for the health, social/aged, and disability care settings. The group recently received CPD accreditation, as it endeavours to continue to deliver the utmost quality of support and training to its care providers.
In light of the COVID-19 outbreak, Meaningful Care Matters has also been offering free online wellness webinars and therapeutic support to its partners, ensuring they have somewhere to turn to for help and advice if needed.
For more information on Meaningful Care Matters, please visit: https://meaningfulcarematters.com/.