From Mushrooms to Muush – The Elixir Redefining the Alcohol-Free Experience…
Introducing Muush, the revolutionary new elixir crafted to transform the way we think about non-alcoholic beverages. Designed for adults who crave complexity and sophistication without alcohol, Muush is Infused with the power of functional mushrooms, Muush offers an invigorating drinking experience that supports mental clarity, boosts energy, and delivers bold, natural flavours.
Beyond Imitation: A New Way to Drink
Unlike traditional alcohol-free alternatives that mimic spirits or wine, Muush dares to be different. This isn’t a compromise – it’s an evolution. Designed for those who seek a grown-up, ritualistic drinking experience, Muush blends Lion’s Mane mushrooms – known for their cognitive and physical benefits – with vibrant botanicals, roots, and fruits.
Each sip delivers:
✔ Sharper focus and mental clarity
✔ Sustained energy without the crash
✔ Complex, bold flavours
✔ Low amount of natural sugars
Matt Martin, Co-Founder of Muush comments: “This is a pivotal moment for Muush as we complete our seed funding and bring our elixirs to market. With experience running our own café and bar, and my co-founder Dan embracing the sober lifestyle, we saw a clear gap for a genuinely healthy, functional soft drink. Not just another alcohol replacement, but a sophisticated, grown-up option – with a tiny amount of natural sugars, packed with bold flavours, and designed to support brain health. Muush is more than just a drink; it’s a small but powerful step towards a healthier lifestyle, and we’re thrilled to be leading the way.”
More Than a Drink: Muush’s ‘One Small Step’ Initiative
Muush is more than just an elixir – it’s a movement towards positive change, one small step at a time. Through the One Small Step initiative, Muush is committed to empowering people to make small, meaningful changes that improve their health and well-being. Whether it’s choosing a mindful drinking option, prioritizing mental clarity, or taking time to reconnect with nature, Muush champions progress over perfection. By supporting this initiative, Muush encourages everyone to embrace incremental steps that lead to a bigger, healthier transformation.
Fred Winter, Muush Ambassador and Pro Waterskier Freddie Winter, 2x & Current Slalom World Champion comments: “Peak performance is always my top priority, and maintaining my health is the one factor I can fully control to ensure I stay ahead when it counts the most. With MUUSH, I get a delicious guilt-free boost without the worry of sugar crashes, allowing me to stay sharp, alert, and laser-focused on claiming my next podium victory!”
A Bar-Ready Partnership: Muush x Little Doors & Co
Muush is set to make waves in the bar scene with its first partnership with Little Doors & Co, a curated selection of vibrant social spaces. This collaboration brings Muush to life in expertly crafted serves, proving that sophisticated, alcohol-free drinking is anything but boring.
Join the Muush Movement
With the sober-curious movement gaining momentum, Muush offers an exciting new option for mindful drinkers, health-conscious consumers, and flavour seekers. Whether enjoyed chilled, blended into an innovative mocktail, or sipped warm for a cosy ritual, Muush is a versatile companion for those who want to feel good while drinking well.
About Muush
Muush is on a mission to make everyone feel naturally healthier, one sip at a time. By blending the highest-quality functional mushrooms—optimised for beta-glucan content – with thoughtfully selected natural ingredients, Muush creates elixirs that nourish both body and mind. No additives, no excess sugar – just great taste and real benefits.
