To mark 20 years of growth as a leading UK home care franchise, Caremark has launched its Care for a Wish initiative – an anniversary campaign that puts the people it supports at the heart of the celebration.
Care for a Wish will see 20 life-enhancing wishes granted to individuals receiving care from Caremark’s locally owned offices. With each wish worth up to £1,000, the campaign showcases Caremark’s commitment to delivering personalised, meaningful care – made possible by the reach and dedication of its national franchise network.
Running throughout 2025, the initiative invites customers to submit their wishes with support from their local Caremark team, and the selected 20 entries will be granted throughout the year. Wishes can range from once-in-a-lifetime experiences like hot air balloon rides or dream days out to personal, meaningful gestures such as afternoon tea with family or a peaceful boat trip.
Care for a Wish is one of three flagship campaigns launched under the banner ‘20 Years of Improving Lives’, designed to mark the anniversary while giving back to customers and local communities. Alongside this initiative, Caremark has introduced a national photography competition, What is Care?, which explores the meaning of care. A grassroots movement, 20 Acts of Community Care has also been put into action, where local Caremark teams are delivering impactful gestures of kindness within their communities.
David Glover, Joint CEO at Caremark, commented on the celebrations: “Reaching our 20th anniversary is a proud moment for everyone in the Caremark network. It’s a reflection of the trust placed in us by thousands of families over the years, and the dedication of our teams who work tirelessly to deliver care with compassion and professionalism.
“We didn’t want to let this milestone pass with a simple celebration — we wanted to give something back. Care for a Wish is our way of recognising the individuals at the heart of what we do. Whether it’s reconnecting someone with a treasured memory or helping fulfil a long-held ambition, we hope these wishes will create moments that truly matter.
“Caremark has always stood for quality, compassion and community, and this campaign brings all of that to life in a meaningful way. It’s not just about looking back — it’s about reaffirming who we are and where we’re going.”
To find out how customers can submit a wish, visit caremark.co.uk/care-for-a-wish or contact your local Caremark office. Entries close at 23.59 on 7th July 2025.
