Bye bye boring brews – Karma Tea Co stirs up a storm in a teacup

Directly sourced to protect the makers

Sustainable and single-origin

Award-winning taste

Karma Tea Co. is an independent, artisan tea company owned and run by British woman Alison Tran. Alison, 43 from London, turned her love for tea into a business by becoming a tea sommelier and sourcing sustainable, high quality teas from independent growers in India, Nepal and Sri Lanka.

The company, which launched just prior to lockdown, now offers a range of 25 loose leaf tea varieties, all ethically sourced, including:

• Silk Cloud: light and delicate with spring floral notes, a sugar cane sweetness and a hint of dark chocolate (£8 for 35g – 29p per cup). Winner of Great Taste award
• White Yeti: a smooth white-style tea with notes of vanilla, spring blossoms and fresh butter (£8 for 25g – 40p per cup). Winner of Great Taste award
• Black Tea and Mango: a smooth, slightly creamy taste with rich fruitiness (£6.99 for 35g – 21p per cup)
• Forest Noir: bright and sweet, with aromas of rose and honeysuckle (£8 for 35g – 29p per cup)

And of course

• New Day Assam: how breakfast tea is meant to taste! A rich, malty, and full-bodied enough to be drunk with milk (£6.50 for 40g – 40p per cup)
• Esha (Earl) Grey: combines black tea from the highlands of Sri Lanka with real bergamot essential oil from fruits grown around the Mediterranean. Bright, zesty and a breath of fresh air. (£6.50 for 40g – 40p per cup)

“Despite tea playing such a big part in our culture, most Brits don’t know a great deal about the provenance or quality of the product they’re drinking. Lots of people actually think tea comes from Yorkshire! ” says Alison.

“Whereas there has been a lot of interest in how and where coffee and chocolate is produced, tea seems to have somehow fallen down the cracks and is still viewed as a commodity. This means the legacy of the colonial past has been allowed to continue, with some tea estates being paid very little for their product. There needs to be a lot more awareness of and appreciation for that cup of tea that many of us enjoy every day but take for granted.”

All Karma Tea Co. teas:

• Are suitable for vegans
• Are grown organically by tea growers committed to sustainable agricultural practices
• Contain half the amount of caffeine or less than a cup of coffee (some are caffeine-free)
• Contain no artificial or ‘natural’ flavouring – just 100% real ingredients

Available to buy directly at karmateaco.com